In this day and age when there are established online marketplaces such as Craigslist and eBay, and where there are young upstarts dedicated to handmade and vintage fashion and wares, how do you differentiate yourself as a fresh, unique alternative for fashion savvy shoppers?
Just ask Smashion how they do it.
Smashion is the first fashion marketplace that enables users to mix and match new and pre-loved fashion items to create individual looks. The site is our eco-friendly response to the growing trend in wearing second-hand clothing and the lack of a community-based, fashion-focused online marketplace where fashion-conscious individuals can make the best use of their wardrobe.
How is Smashion *different* than other market places out there?
As stated above, Smashion is community based. Also, unlike eBay and Craigslist and to a point, even Etsy, Smashion‘s focus is solely fashion. In contrast to eBay, it is fee-free. Items for sale can be listed without a fee and sold without deductions from the final sale earnings. In comparison to Etsy, items are not required to be either hand made or older than 20 years in order to be listed. Quite the opposite. You can list both new and lightly worn second hand clothing, shoes and accessories, which makes it a lot more of a resource than Etsy or Craigslist. The community aspect also ensures that there is a captive, willing audience who are looking for items that you list.
I’m for it. Having unsuccessfully listed several things on eBay and on Craigslist, Smashion is a welcome alternative! I’ve got 3 pairs of shoes already photographed and ready to go up next week!
You can join Smashion here, and you can read more about them in Bare Magazine’s interview with founding member and Marketing Director, Vanessa Kuo.
My longest running sponsor, Apothica.com is running a Beauty Cache special on a grab bag of amazing products from brands such as LaRoche-Posay, Caudalie, Dermalogica, and Kinerase products. There are several full-size products as well as a ton of sample sizes. Buy it before they sell out. For full size products, the price of $29.95 is almost ridiculous.
Want to sponsor thereafterish.? More info here.