Last month People Tree announced its third and final collaboration with the famously “granola” Harry Potter star called Love From Emma. Born of her frustration that there were no ethical, ecologically sustainable fashion pieces for the collegiate and under set, Miss Watson teamed up with the Fair Trade clothing company to design and release capsule collections for herself and her peers.
Made of organic, ethically sourced and manufactured cotton, Love From Emma is a cute, campy, carefree line of sweet striped shirts, skirts and 60’s style dresses with a few feminine charms like ruffles and interesting draping. Inspired by the 60’s chic styles, the pieces have both a lady-like sass with a bit of a mod edge.
The line offers designs to both boys and girls, and the range is priced from about 28£ – 135£. It can be purchased through People Tree’s website.
Watch the promotional video look book.
People Tree is committed to creating beautiful clothing that not only is sustainably and ecologically sound, but also improves the lives of the artisans hand making each of the pieces, through committing to World Fair Trade principles. From conception to completion, each piece is created with the ethical and environmental committment to alleviating poverty in developing nations as well as doing as little harm to the world from which materials are derived. Who can hate this mission? I know I can’t.
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