One of my new favourite fashion labels, Emami, features ingenious, avant-garde design, for a virtually limitless wardrobe in luxe, comfy organic cotton. Based out of Scandinavia, this Icelandic design firm’s design mantra is to embrace limitless imagination, encouraging young women to open themselves to a creative spirit and express a distinct individual style.
I stopped into the Emami flagship store in Reykjavik’s central shopping street, Laugavegur, during my honeymoon there, and picked up a few pieces to up the style quotient of my own closet. I could only afford a handful of pieces, but believe me, I would’ve bought half the items in the store, which would yield close to 120 different outfits.
I will post photos of these pieces in the next several days.
Source: Emami Fashion, YouTube.