H&M & Zara to go online, the Fashion Internets rejoice!!

About Mae

Mae Lu is a Canada-born, So-Cal-raised Asian American 30 Something, living a dream with her hubby & dog in the magical kingdom of Hawaii.

This red-lipstick aficionado designs websites for a living and runs a fledgling lifestyle YouTube Channel in her spare time. On the weekends, if she's not filming, you can find her behind the lens of her Sony A6000, shooting scenery in Hawaii, hiking the hills and ridges of her beloved island home, or chasing the perfect sunset.

Why "thereafterish."? Because "and they lived happily ever thereafter" is just half of every story, and this is mine.

News broke on Fabsugar last fall that the giant retailer (H&M) was to begin selling online, following in the footsteps of other hot clothier, Zara.

Currently, H&M is only available online to its native population, and frankly, Swedes are already freaking fantastic and absolutely need no assistance, so their corner on the market is kind of unnecessary and slightly unfair. (I’m whining.) Well, the rest of the Internets rejoice because H&M will be available online come September 16th!

Credit: FabsugarUK

The catch: It’s only to the UK. {Key boos from the audience.}

Zara will also be going online to the UK and select other countries in the Eurozone August, in time for Fall looks.

The hope: while the two European retailers will only be offering to their continental citizens, there is only a matter of time before the demand for a US internet presence will eventuate offerings to US shoppers. As Topshop only catered to UK and Europe, eventually opening stores and then a US e-commerce, Zara and H&M–which have been in the US and Canada long before Topshop graced our shores–will be sure to follow suit. Now it’s just up to us to start clamouring for that e-store!

Take a look at the sneak peek of the H&M A/W 2010 Lookbook: