There was once a simpler time in makeup, one in which women could put on concealer, a swipe of lipstick and mascara and step out confidently into the world.
But nowadays, that’s not the case. The digital revolution and the tech age has permeated the beauty realm, and with this infiltration, all kinds of beauty gadgets and tools constantly flood the market, confusing women like me who yearn for that simpler time.
The king of complicated beauty tools is actually the newest innovation to hit the market. The Temptu Air Pod airbrush system originated on the sets of Hollywood movies, but broke the beauty mainstream. It is now sold at select Sephora stores exclusively. It retails for $225USD for the main system, and the pods range from $30 for a blush to $55 for a foundation. The upside? Great, flawless airbrushed coverage. Downside? Complicated, huge and cumbersome, and as loud as a vacuum cleaner, according to Saint Lewis.
No thanks for me; I will stick to my $12USD bottles of liquid foundation and a pack of 100 sponges for $2.99. It’s cheaper, lasts longer, and is extremely quiet. My makeup would never, ever wake anyone up. It’s not that rude.
Other complex tools are simple machines such as Lancome Paris’s Oscillation mineral foundation, which fixes the “swirl-tap-buff” mess problem of powder foundations by having a sponge buff applicator built into the cap. By pressing a button on the applicator handle, the mini vibrations softly buff the foundation onto the skin seamlessly. It retails for around $48USD.
Then there are the drugstore brands, like the Maybelline Instant Age Rewind Eraser, which deposits foundation liquid into a sponge applicator with a click. Cons: it’s messy. The too easy to get way too much foundation in the sponge applicator, which ends up globbing onto the skin.
L’Oreal’s True Match roller is literally a paint roller for the skin. I don’t need to describe it. I don’t see how this could evenly apply foundation to the face and get the tiny corners and crevices like the inner eye corners and near the nose. In Saint Louis’s own trial, she remarked the product left her skin streaky and uneven. Count me out.
Saint Louis interviewed Billy B, a celebrity beauty artist who’s done the likes of Lady Gaga and Sharon Stone, who doubted the Temptu would appeal to the average woman and rather to “makeup aficionados with time on their hands”.
They forgot to add: “Extra money to waste on complex machines that make lots of noise.” I’m okay with spending less, and sticking to my less complex, manual makeup application methods: liquid or powder foundation and brushes and sponges.
If that’s considered barbaric, I only have one thing to say: “Ugg.”
Cited Article: “Makeup to Help Flaws Disappear” from the Skin Deep beauty column of New York Times by Catherine Saint Lewis.
Photo Credit: New York Times and Google Images