H&M USA online is happening! Popular retailer H&M announced yesterday via Twitter that the company will be launching e-commerce on its website around the turn of the year. While this is extraordinary news for North America, the unfortunate target date means eager US (and likely Canadian) shoppers, who have been anxiously awaiting the release of an online shopping experience from the Swedish company, will have to continue waiting before they can start flooding the blogosphere with pictures of their H&M web purchases. H&M and other popular European retailer, Zara, launched online shopping experiences with revamped websites for the UK and continental Europe last September. Posted on the same day via Twitter, H&M ramped up its environmentally friendly offerings with an “eco-smart” collection, unveiled in its 5th Avenue NYC store. The collection is very much in line with spring’s frilly ruffles, nipped-in waists, and sweetheart neckline trends, manufactured in organic and recycled cotton fabrics with heart pattern and vivid floral prints.
My favorite piece is the heart print paper-bag tulip skirt.