Popular retailer H&M announced yesterday via Twitter that the company will be taking its business online by launching e-commerce on its website around the turn of the year.
While this is extraordinary news for North America, the unfortunate target date means eager US (and likely Canadian) shoppers, who have been anxiously awaiting the release of an online shopping experience from the Swedish company, will have to continue waiting before they can start flooding the blogosphere with pictures of their H&M web purchases. H&M and other popular European retailer, Zara, launched online shopping experiences with revamped websites for the UK and continental Europe last September.
Posted on the same day via Twitter, H&M ramped up its environmentally friendly offerings with an “eco-smart” collection, unveiled in its 5th Avenue NYC store. The collection is very much in line with spring’s frilly ruffles, nipped-in waists, and sweetheart neckline trends, manufactured in organic and recycled cotton fabrics with heart pattern and vivid floral prints.
My favorite piece is the heart print paper-bag tulip skirt.
The eco collection is available in most H&M stores now.
Sources: H&M USA (Tweet), H&M USA Tweet, HM.com
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Hi there! I’m a Filipina too but live in Australia and have done so since I was two.
Like yourself it appears, I’m very passionate about sustainability and finding designers who make environmentally responsible and ethical fashion.
I write a blog too called Ramblings of an Eco Warrior Princess and one of my favourites posts is on my tree change: http://ecowarriorprincess.net/2011/01/21/a-survival-guide-to-living-off-the-grid/
Look forward to hearing back and keep up the awesome work!
Cheers
Jen
I did take a look at your site and I honestly am so impressed you guys went Off Grid. I don’t think I could ever do that…. I’m too selfish. It’s so extreme.. but I do admire people who do it themselves, and are proud of it! We need more people like you in the world!
That is wonderful news! I can’t wait until Hawaii builds an H&M store too =)
luckily i live near a few H&M stores which i stalk regularly!!!
i wish H&M was cheaper in Japan… the price and quality puts me off from shopping in Japan but i like their designs and it’s really affordable in Europe!
FINALLY!!!
See, I knew 2011 was going to be fabulous. LOL.
xx Love & Aloha
These clothes are Beautiful ! I am excited for the online store. I Hate going to the mall. That is why I don’t have many pieces from H&M.
Oh, thank God we have to wait for another year. I love online shopping and this will just break my bank :p I agree, the blue tulip skirt is GOOOOOOHRGEOUS! And I also love the blue ruffled tiered dress. So playful
Yeah, this is amazing news! And I can always buy them and ship them to you! =)
xoxo,
Jenny
goodbadnfab.blogspot.com