Alexa, Brit “It” girl and successful TV presenter, has gone back to her modeling roots and has been signed by Lacoste to be the brand’s face of its new fragrance due to debut January 2011.
Known on both sides of the “pond” as a fashion maven, topping international fashion lists, this girl is known worldwide for her quirky fashion sensibility, an “I am who I am” kind of vibe. It is this kind of vibe that attracted Lacoste to her in the first place. “Her cool personality, innate sense of style and laid-back, streetwise confidence as being a perfect fit with the Lacoste brand,” said spokesman for the brand to the Telegraph.
“She recently won the Editor’s Choice category at the UK Elle Style Awards, and was Number One on the Best-Dressed List for 2009 of British Vogue, for whom she is a contributing editor.”
British viewers can see her on E4 Channel, as the host of ‘Frock Me’, featuring British designer, Henry Holland.
Good on you, Alexa!
Source: UK Telegraph
Photos: UK Telegraph, Google, Celebrity-Photos.ca