Many people have a persistent mindset that eco-fashion consists of scratchy hemp bags, hippy-dippy tie-dye, or cumbersome fabrics and features. As TreeHugger points out, this view is off-base and obsolete. With many runway designers now stepping up to the challenge of creating eco-conscious and sustainable clothing, green fashion is no longer a medium of unwieldy cuts and patterns only worn by the stereotypical unwashed hippy. (Which totally delights me!)
The Fair Trade company, People Tree, has been instrumental in the progression of the Green Movement within Fashion.
Catapulting it even further forward, the company contracted with four internationally acclaimed fashion designers in 2007 (Bora Aksu, Thakoon, Richard Nicoll and Foundation Addict) to create exclusive collections of Fair Trade clothing. People Tree collaborated with Vogue Japan to market the pieces in the June 2007 issue, which featured supermodels such as Lily Cole and Helena Christensen sporting the pieces.
London-based Turkish designer, Bora Aksu, has continued his relationship with People Tree. This month he released a limited “capsule collection” available on ASOS.com and People Tree’s website of cute dresses with intriguging wrapping and draping in vibrant colours and floaty fabrics.
He told Dazed Digital in their April 29 interview, “As the whole purpose [of working with People Tree] is something beyond fashion I didn’t think twice… I’ve learned a lot… It’s a totally different production process, compared to my own line. You need to be much more flexible as a designer. Its not so much about what I want, it’s more like what can we do together.”
Tori Amos bought his entire Living Waters collection for her tour. He told Dazed Digital that he felt that Amos is a very special, down to earth artist who infuses excitement into those around her.
When asked that the most memorable moment of his fashion career has been as yet, he responded, “I’m still very excited about my meeting with the Queen at Buckingham Palace in March. She is very warm and has such an aura around her.”
Aksu’s wares are sold at Selfridges in London, Via Bus Stop in Japan, at ASOS.com, and at PeopleTree.com.
People Tree is the largest Fair Trade fashion organization in the world. Their celebrity fans include Emma Watson, Jude Law, Colin Firth, Emma Thompson, and Sienna Miller. Created by Saffia Minney, the company’s focus is on social justice, environmental preservation and protection (sustainable manufacturing practices), and “sweat equity”, that is, ethical and fair treatment of labor. People Tree works with fifty Fair Trade organizations and producers in fifteen developing nations.
I’m totally for it.
Photo Credit: Coco Eco Magazine, Magnifeco.com, ASOS.com, Dazed Digital.
Cited Articles: Bonnie Alter, TreeHugger; Becky Hunter, Dazed Digital; Coco Eco Magazine.